Hide & TrendTM

Global market intelligence, from an American perspective

By Majsan Boström, Managing Editor | July 24, 2026
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HIDE & TREND is a new US-based weekly market intel report and part of an international collaboration. The report is dedicated to optimizing trade in hide/leather by offering prices, other industry intel, news and – obviously – trends.

Week 30: Washington rolled out new global duties this week and American trade policy has officially turned into a wild card, making it even harder for sourcing. US Steers remained steady for the most part, cow buyers remain missing. Luxury has optimistic growth predictions,  and Ai searches has bumped up sales of leather goods. We are wondering: How visible are hide suppliers and the upstream in Ai searches and how can leather be promoted from a hide supplier perspective?

We continue to build report that’s easy to navigate, more data-driven, and designed to grow alongside the industry we’re covering. HIDE & TREND reports news, statistics, and intel from our sources dug up 1990s-journalism style without being in anybody’s pocket.

Thank you for your support. ~MB

THE SHAVINGS

MARKET FUNDAMENTALS

MARKET TAKEAWAYS and FORECAST

GLOBAL RAW HIDE HUB

OUR MAN IN MILAN

TRENDS

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NEWS HEADLINES

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HIDE & TREND is also part of an initiative to promote leather and its narrative with the public.

To activate a one-month free trial or participate in our pilot program, please reach out: info@hideandtrend.com

“The bigger the intelligence pool, the healthier the hide and leather industry.”

Thanks for reading,

Majsan Boström
Managing Editor

Majsan Boström

Majsan Boström is an award-winning journalist, who began her career as a crime reporter in the American South. Her work has appeared in major magazines and radio stations around the world, including The New York Times, The Bangkok Post, and Radio Sweden.Growing up in a moose-hunting family in northern Sweden, Majsan moved to the US in her twenties and earned degrees in journalism and globalization. She has managed other global trade publications, producing trade intel reports in the hide and leather industry, and in 2025 she contracted with the Leather & Hide Council of America as a communications and branding strategist. While the hide and leather industry is relatively new to her — commodities are not. She has followed the clandestine trade and logistics of weapons, humans, narcotics, and exotic animals for more than 20 years.




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